Tips
to a Search Engine Friendly Website
Search Engine Optimization (SEO)
is a virtual buzzword today. There are millions
of SEO Companies who aspire for a top-ranking on
a search engine results page. Because the world-wide
web is so diverse, there is plenty of space not
only for your company, but also for your competitor’s
company. With growing competition and business potential,
you cannot afford to sit back and have even a single
customer browse off to another site without even
giving your website so much as a look. You can develop
a very solid website with loads of interactive features
and great content, but if the search engine does
not list you on top, you are losing out on approximately
95 out of every 100 potential customers. However,
you can be proactive; you can utilize some of the
many ways to make your web page search-engine friendly.
To get the search engine interested in your website,
you must start by creating a simple page called
a doorway page. This page must be designed to contain
a high density of keywords that can be indexed by
the search engine crawler. Moreover, you must also
be careful about using the keywords as close to
the beginning of the page as possible. You might
think that putting a keyword in bold under a big
banner is good enough but think again. The actual
coding of the page may have hundreds of lines of
JavaScript codes before the text actually begins.
The safe thing to do here is to create separate
JavaScript files and keep all that coding loaded
on your server. The key is to try to make the page
pure html code only.
This also means that you should avoid heavy graphics.
If all the juice of your web page is buried under
heavily animated flash files, the search engine
crawler will miss out on all of the keywords. Also,
if you put your title or keywords in an image, they
will end up being skipped as well. The lesson to
learn here is that simplicity is the best policy
in SEO. Avoid heavy graphics and say what you want
to in simple text.
Search engines love keywords and links. If you can
have many links on your page, then you are set up
for a big ranking. Since the watchword is simplicity,
it is advisable to stick to a good old-fashioned
hypertext link instead of the new menu link JavaScript
links. If your link structure is simple, the engine
crawler is likely to pick it up easily.
If all this sends you back to the design board,
don’t be disheartened. These are very simple
tips that could help your site market itself. SEO
is much cheaper than banner ads and other publicity.
If you can get that top ranking, you can guarantee
that potential customers will hit your site.
At Zephoria
Interactive we can help you in designing a Search
Engine Friendly Website.
Click
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